Winners should be selected fairly and squarely

Winner Selection and Verification

Giveaway winners must be picked fairly and in accordance with the laws of chance while competition winners must be judged appropriately. We have the expertise and experience to ensure all your winners are chosen properly and to confirm their win is genuine.


Winner selection is the most exciting part of your competition or prize draw. However, you cannot pick the lucky winners yourself as this is against the CAP code. Neither can you ask your mum, the intern or someone in IT to pull a name out of a hat. Winners must do so fairly which, by industry regulation terms, means chosen independently or under the supervision of an independent person.

We conduct prize draws using our unique custom-built random generator which has been independently verified and is CAP Code-compliant. It can select thousands of random winners, runners-up and back-ups in seconds and this guarantees that your winners have been picked impartially. It can even pick them in set time slots or ‘winning moments’.

If you're running a competition, entries must be judged. We can act as independent judges or we have a roster of highly scrupulous, suitably qualified adjudicators on call. This gives your judging process complete credibility and ensures that winner selection can’t be challenged. Overseeing the judging process for you, either in person or remotely, is also something we can do. Yes, we’re tough. Yes, we take no prisoners. But that’s because your reputation (and ours) rides on getting it right.

Checking your winners before awarding prizes is vital to safeguard a positive outcome for your promotion and to reduce the risk of fraudulent claims. Did your winner buy the right product? Did they enter multiple times using clever computer coding? You wouldn't want to award your well-publicised kids' prize to a grown up, or your eagerly-anticipated photo competition to an image stolen from the internet now, would you?

An independent audit is essential to maintain the integrity of your campaign. Not only do we check the validity of your winner, but we monitor activity while it is live. By keeping an eye on things during the process, we get a good insight into any issues that are evolving. 

We're also pretty good with numbers, so we can supervise and audit voting competitions, live or otherwise. Telephone, text or online, you can count on us (see what we did there?), to guarantee it all stacks up.

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