About competitions

We’re experts at designing competition structures, entry formats and judging criteria. We know what works and what doesn’t, and we put in the deep thinking that will ensure your competition is a success.

We start by listening to what you want to get out of the competition – you might want to promote a campaign, celebrate an event, build relationships or collect data – and then we put together a plan that outlines how you can achieve your objectives.

Naturally we like to see ourselves as free spirits who aren’t bound by petty rules, but rules are important in competitions and getting these details right in the planning stage is vital. On the other hand, coming up with an inspiring concept that will generate a positive response is also crucial and we have great ideas – if we do say so ourselves.

We can do a number of different things for you, but whatever options you choose, you can be assured that our solutions will be extremely effective and our approach perfectly professional:

• We create publicity material – from flyers and posters to microsites – that targets specific potential entrants and maximises the number of entries.
• We use our extensive contacts to find sponsors whose brands complement your own and who can provide high-value, relevant prizes.
• We also recruit both specialist and celebrity judges – we’ve persuaded Estelle, Fearne Cotton, Sir Trevor McDonald and Sarah Brown, the Prime Minister’s wife, to judge competitions we’ve run in the past.
• We also make sure the winners receive their prizes, at a presentation ceremony or awards party if that’s what you want.
• We know what is and isn’t legal, and as members of the Institute of Sales Promotion we make sure that your competition is fully compliant with ASA regulations and the CAP Code.