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Tesco selects Spark & Fuse to manage its prestigious Mum of the Year awards!

By Spark and Fuse on June 5, 2011

Tesco Magazine Mum of the Year winner Wendy Watson with Fiona Philips

Tesco Magazine Mum of the Year winner Wendy Watson with Fiona Philips

 

Very exciting week at Spark & Fuse HQ – we’ve been appointed as the Tesco Magazine Mum of the Year Award event management agency again, making it the seventh year in a row!

The glittering awards ceremony, the most prestigious of its kind, will take place early 2012 and honours mums for their extraordinary achievements. There’s a huge amount of organising that needs to be done between now and then, as we’re responsible for guest logistics and venue management as well as overseeing the production company and filming of the winners. Not to mention celebrity guests and all the acts which will perform at the event.

In the meantime, the search to find Tesco Magazine’s Mum of the Year winners has already begun. If you know an inspirational mum that deserves to be thanked, then click here for entry details. Follow us on Twitter @sparkandfuse for regular Tesco Magazine Mum of the Year updates

Tesco magazine Mum of the Year 2011 highlights

By Spark and Fuse on February 28, 2011

There wasn’t a dry eye in the house at Tesco Mum of the Year awards this weekend. Even the burly James Haskell was visibly moved by the winning mums’ stories of courage, achievement and heartache. The awards which we spent more than six months meticulously planning were held at the magnificent Waldorf Hilton in Central London and were attended by the eight winning mums, their families and a host of celebrities, including Sara Cox, Matt Dawson, Linda Robson, Emilia Fox and Hustle star Kelly Adams. Sally Dynevor, who attended to receive her Mum of the Year award with her husband and three children, described it as better than winning a BAFTA. Beverley Knight closed the ceremony with an extraordinary rendition of Keep the Fire burning. It was an amazing day of celebration, hosted by the lovely Fiona Phillips, and luckily Tesco magazine’s film crew sat up all night editing the highlights so you could watch them today…

Tesco Mum of the Year 2011

By Spark and Fuse on February 18, 2011

Tesco Magazine Mum of the Year 2011 is just a week away – after months of planning, we’re now busy putting together the final pieces that will make this year’s event an amazing experience for all the winning mums, their guests and our celebrity presenters. Of course, we can’t possibly reveal any of the finer details, it would spoil the surprises we have planned, so here’s a taster from last year’s event. Enjoy!

Tesco Mum of the Year 2010 from Tesco Magazine on Vimeo.

People’s Choice Award Winner Announced!

By Spark and Fuse on February 7, 2011

Karen Upton

Karen Upton

Karen Upton has been voted as winner of the Tesco magazine Mum of the Year People’s Choice Award. Karen’s husband was killed on duty in Afghanistan and since then she has worked tirelessly to raise money for the Forces. Championed by TV favourite, Lorraine Kelly, Karen will be joining the other Tesco Magazine Mum of the Year category winners at the gala award ceremony later this month. Congratulations to Karen and also to Michelle King and AnneMarie Coulter, two very worthy runners-up.  Read more about Karen, and watch the 2010 highlights film at www.facebook.com/mumoftheyear

Tesco Magazine Mum of the Year 2011

By Spark and Fuse on January 28, 2011

 

Mum of the Year

Jo Joyner & Fiona Phillips at Mum of the Year 2010

Momentum is picking up now for Tesco Mum of the Year. Voting for the People’s Choice award on Facebook has now closed and the winner will be announced very soon. Three extraordinary mums and all worthy winners we think.

Meanwhile here at Spark & Fuse we’ve just finalised travel arrangements for most of the 150 guests, phew. Celebrity RSVPs are coming in thick and fast – last year’s event was attended by Gordon Brown (he was PM then), Patsy Palmer, Jo Joyner, Natasha Kaplinsky, Bruno Tonioli, Jean Christophe Novelli and Cheri Lunghi , to name a few – but we couldn’t possibly reveal who’s coming this year! We’ll be tweeting on the day, so follow us @sparkandfuse to find out which stars are on our red carpet.

Mum of the Year People’s Choice Award

By Spark and Fuse on January 4, 2011

Tesco magazine Mum of the Year Awards 2011 logo

Tesco Magazine Mum of the Year 2011 is only 8 weeks away and this year Tesco has introduced a new category the ‘People’s Choice Award’ which offers the public a chance to select a winner. Three extraordinary mums, all originally nominated by magazine readers, have been shortlisted by the judging panel which included Tana Ramsey and Linda Robson. Be moved by their incredible stories on Facebook  www.facebook.com/mumoftheyear and vote for which mum you would like to win. You’ll also be able to hear from Lorraine Kelly, Sara Cox and Matt Dawson who are each championing a mum.