Blog
Tesco Mum of the Year 2013
By on July 23, 2012
An exciting week for Spark & Fuse as we found out that for the eighth consecutive year we are the event management agency for Tesco Mum of the Year 2013! We’ve already secured a new venue for the 2013 event and plan to help make it bigger and better than ever before.
We’re delighted to be working on this fabulous and rewarding project again. Over the years we’ve had the privilege of meeting some exceptional mums who have made a real difference to the lives of others. And each time when the awards finally close, after 7 months of hard work, we find ourselves in tears as we say goodbye to the winners. And no doubt it will be the same for the 2013 event.
If you know a mum who you think deserves to be honoured as a Tesco Mum of the Year, the 2013 nominations are now open, http://www.tescomagazine.com/mum-of-the-year/nominate.html
- Tags:
- Award ceremony, event management, Event organisers, Event planning, mum of the year, Tesco, Tesco mum of the year, Tesco Mum of the Year 2013
- Posted in:
- Event management,
- News
- Comments Off
Tesco Mum of the Year 2012
By on March 14, 2012
It was our intention to blog throughout Tesco Mum of the Year. What on earth were we thinking? There was barely time to eat and sleep over the weekend, let alone write detailed accounts about exactly what we were doing. For anyone who missed the extensive press coverage, Tesco Mum of the Year took place on Sunday at the Waldorf Hilton in central London. It represented a year’s worth of work and by heck it was good, even if we do say so ourselves.
Our team arrived at the hotel on Saturday to meet the winning mums and their families and help get them prepared for the big day. We already knew the mums’ stories and there were moments when we genuinely struggled to hold back tears knowing what a few of these women had been through.
We worked throughout the day to finalise the finer details for Sunday and facilitate late celebrity requests, juggle room allocation and ensure our plans for the big day were precise.
When Sunday arrived we were beyond excitement – all our work was about to fall into place and everything would finally come together. It was full on from the minute we got out of bed and started zipping our way through the schedule – styling, hair and make-up, security, more rehearsals, gossiping with Fiona Phillips, photo shoots, sound checks, taxis, checking riders and table plans. And as soon as we saw the sheer volume of paparazzi waiting outside on the red carpet we knew it had all been worth it. TOWIE’s Amy Childs attended as did Pixie Lott with her mum and boyfriend Oliver Cheshire. Sinitta brought her mum (they are both absolutely gorgeous) and the legend that is Arlene Phillips came with her daughter. Denise Lewis and Cherry Healey were totally charming and think what you like about Lee Ryan, the kids loved him!
Highlights of the event included meeting the winning celebrity mum, Gabby Logan, who was just so lovely, seeing both Estelle and Dionne Bromfield perform live, and accidentally catching a celebrity’s dad in his pants (don’t ask). But ultimately, it was an absolute honour to meet women who have made such a big difference to the lives of others and to create a wonderful moment in which their achievements were recognised. Ladies, we salute you.
- Tags:
- amy childs, cherry healey, denise lewis, dionne bromfield, estelle, event, event management, event organiser, fiona phillips, heidi range, Mary Byrne, mum of the year, pixie lott, sinitta, Tesco Mum of the Year 2012
- Posted in:
- Event management,
- News
- Comments Off
Planning a Diamond Jubilee Street Party?
By on February 6, 2012
Today marks the Queen’s 60th anniversary of her accession to the throne. Celebrations will continue over the next few months and end in a four-day long UK Bank Holiday weekend in June. Woo hoo! Last year’s royal occasion encouraged over one million people to go to a street party and if you’re thinking of celebrating the Diamond Jubilee in a similar style then early planning is key to pulling off a successful, and stress-free, event. And when we say early planning, we mean NOW.
Here are our top tips to get you started:
• Firstly start speaking to your neighbours as early as possible – preferably this week while the anniversary is really in the spotlight. Getting people excited, on-board, and agreeing a date can take longer than expected. Not everyone will be up for it and it could take some negotiation to get their agreement and involvement.
• Don’t forget to consult with your local council to get the necessary permission to close your road to traffic. They may ask you to sign an indemnity, and you might need to take out an insurance policy for your event. You’ll need to think how this might be funded.
• If the necessary permission isn’t granted to close the road don’t give up, but look at alternative places to celebrate. You could use a local park, car-park or driveways, for example.
• You, or your local council, will need to talk to the fire, ambulance and police services prior to your street party as closing the road will impact them.
• For those planning to sell tickets or alcohol or include regulated entertainment (such as live music) you’ll also need to apply to your local Council for a Temporary Events Notice (TEN).
• Will everyone in the street be happy sharing their bathrooms or are you going to need port-a-loos and mobile sink units? There are 600 festivals across the UK this summer – yes, 600 – and these facilities get booked very early, so get researching now.
• Including a raffle as part of your event, is a great way to raise money for a local charity. Check with the Gambling Commission first so you don’t fall foul with an illegal lottery.
• Bear in mind if you’re throwing your street-party to tie into a key event then services such as caterers, St John’s Ambulance and not to forget Royal Family look-a-likes, could be in high demand. And event suppliers will be adjusting their prices to match. Get in early to secure your choice of suppliers and at the best rate.
• Have a wet weather plan. Let’s face it, we can’t rely on the British weather to promise a weekend of glorious sunshine. Make a Plan B to ensure you can still celebrate the event even if it pours with rain all day long.
• And finally don’t forget to divide up the tasks between you and your neighbours. This will not only make the event more manageable but also involving as many people as possible will create a wonderful feeling of community.
If you would like some advice on planning your street party, email us at bright.sparks@sparkandfuse.com
- Tags:
- Diamond Jubilee, Diamond Jubilee street party, event, event management, event organiser, Queen 60 years, street-party, streetparty
- Posted in:
- Event management,
- News,
- Uncategorized
- Comments Off
Ho Ho Ho, Merry Redwood!
By on December 21, 2011
We organised an awesome Christmas party for publishing agency, Redwood, that will be remembered well into 2012. Don’t take our word for it, this is what the client said.
‘Thank you so much for arranging such a fabulous party last night. I really appreciate all the hard work that went into it – from finding such a different venue to getting that rather marvellous ‘golden ticket’ sound track! Thank you. There are rumours it was the ‘best one ever!’ I think everyone had a lot of fun… and we’re all paying for it now.’
The masquerade-themed party was held at nightclub of the moment, Cirque Du Soir, and costumed guests were welcomed with Circus Passion cocktails and enjoyed extraordinary circus acts, including a record-breaking contortionist. There was also a golden ticket draw where five people each won a very nice cash prize. Canapes and a vodka ice luge kept the partygoers dancing well into the night… and we were there until the very end to make sure everyone got home safely.
- Posted in:
- Event management,
- News
- Comments Off
A Spark-ling Wedding
By on September 8, 2011
Our small but perfectly formed bride, Spark, looked beautiful at her equally small and perfectly formed wedding. It was an intimate affair with a wonderfully relaxed atmosphere. As ever, Sarah’s attention to detail played a strong role with a gorgeous table setting, fabulous dress and delicious food. And not every bride can boast four wedding cakes, which all went down a treat.
- Posted in:
- Event management,
- News
- Comments Off
Tom Campbell’s debut novel Fold is out now!
By on June 7, 2011
Tom Campbell’s debut novel Fold is out now! Published by Bloomsbury, the story hooks into the monthly poker game of five friends and focuses on one man’s bid to destroy another. We felt honoured that Tom asked Spark & Fuse to arrange his book launch, and we’re just finalising details for the event which takes place at his local store, Stoke Newington Bookshop, in a few weeks time. If you’re N16-based and would like to come along, get in touch. And for anyone intrigued by the plot, here’s the book trailer…
- Posted in:
- Event management,
- News
- Comments Off
Book launch for Tom Campbell’s debut novel Fold
By on April 5, 2011

Much excitement at Spark & Fuse – we’ve been asked to organise a party for the launch of new literary sensation Tom Campbell’s debut novel, Fold. Tom’s agent Greene & Heaton describes his writing as ‘Literary but accessible, clear-eyed and wry, FOLD incorporates existential angst and downright dirty dealings. Tom Campbell’s writing is bold and direct; it’s full of humour and a sense of humanity, even when his characters are quietly trying to destroy each other.’ Fold, which is published by Bloomsbury, is out in June. We’re very much looking forward to working with Tom, who we know to be a real character!
- Posted in:
- Event management,
- News
- Comments Off
Tesco magazine Mum of the Year 2011 highlights
By on February 28, 2011
There wasn’t a dry eye in the house at Tesco Mum of the Year awards this weekend. Even the burly James Haskell was visibly moved by the winning mums’ stories of courage, achievement and heartache. The awards which we spent more than six months meticulously planning were held at the magnificent Waldorf Hilton in Central London and were attended by the eight winning mums, their families and a host of celebrities, including Sara Cox, Matt Dawson, Linda Robson, Emilia Fox and Hustle star Kelly Adams. Sally Dynevor, who attended to receive her Mum of the Year award with her husband and three children, described it as better than winning a BAFTA. Beverley Knight closed the ceremony with an extraordinary rendition of Keep the Fire burning. It was an amazing day of celebration, hosted by the lovely Fiona Phillips, and luckily Tesco magazine’s film crew sat up all night editing the highlights so you could watch them today…
- Tags:
- event, event management, event organiser, mum of the year, Tesco magazine Mum of the Year 2011, Tesco mum of the year
- Posted in:
- Event management,
- News
Tesco Magazine Mum of the Year 2011
By on January 28, 2011
Momentum is picking up now for Tesco Mum of the Year. Voting for the People’s Choice award on Facebook has now closed and the winner will be announced very soon. Three extraordinary mums and all worthy winners we think.
Meanwhile here at Spark & Fuse we’ve just finalised travel arrangements for most of the 150 guests, phew. Celebrity RSVPs are coming in thick and fast – last year’s event was attended by Gordon Brown (he was PM then), Patsy Palmer, Jo Joyner, Natasha Kaplinsky, Bruno Tonioli, Jean Christophe Novelli and Cheri Lunghi , to name a few – but we couldn’t possibly reveal who’s coming this year! We’ll be tweeting on the day, so follow us @sparkandfuse to find out which stars are on our red carpet.
- Tags:
- event management, mum of the year, Tesco magazine Mum of the Year 2011, Tesco magazine Mum of the Year Awards, Tesco mum of the year
- Posted in:
- Event management,
- News
- Comments Off
Tesco selects Spark & Fuse to manage Mum of the Year Awards for 6th year!
By on November 24, 2010
We’ve been appointed as the Tesco Magazine Mum of the Year Award event management agency for the sixth year in a row! The glittering awards ceremony, which takes place in a swanky central London hotel in February 2011, will honour eight mums for their astonishing achievements.
Debbie Chernin, Publishing Manager, Tesco says ‘It’s a pleasure to be working once again with Spark & Fuse. This is the sixth year they have worked with us coordinating and managing all areas of Tesco magazine Mum of the Year awards; they are absolute professionals, never fazed by the challenges we set or face. The event is now the largest of its kind in the UK so it’s key we work with a team who are strong at organising, prioritising and flexible in their approach. Spark and Fuse tick all the boxes.’
Organising Tesco Magazine of the Year awards is pretty much a full-time job for our events team as we’re responsible for guest logistics and venue management as well as overseeing the production company and filming of the mums. The event has a celebrity guest list and some star performers, too, all of who we have to look after. For us, though, no one is more important as the winning mums themselves and we ensure they are treated like superstars.
We love working with Tesco and the magazine team on this event – the winners are always so deserving, it’s great to work on a project which rewards real people.
Follow us on Twitter @sparkandfuse for regular Mum of the Year updates
- Tags:
- event, event management, event organiser, Mum of the Year 2011, Tesco, Tesco magazine, Tesco magazine Mum fo the Year Awards
- Posted in:
- Event management,
- News
- Comments Off






