Case Studies
Friends Life
As part of its ongoing rewards programme, Friends Life asked Spark & Fuse to source a number of offers which would feature on its members’ only website.
The rewards focus on the leisure and lifestyle sectors and we approached well-known brands such as Laura Ashley, Ellis Brigham, House of Fraser to come on board as well as specialist and niche brands like Denby, The Biscuiteers, Montezumas all of which really appeal to the Friends Life readership and persuaded them to put together a great offer. We also negotiated deals with a number of travel operators, such as Barrhead travel, Forest Holidays, Champneys and Nordic Experience.
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