Case Studies



Tesco Mum of the Year Awards

This is a big one for us and planning for this annual awards ceremony (which we have managed for the last seven years) takes almost a year. It’s an incredibly rewarding project to be involved with, but it’s immensely hard work, too, as there are so many details that we have to – and want to – get just right.

In addition to providing compliance advice on the competition side of the nomination process, Spark & Fuse provide full event management for Tesco Mum of the Year. We handle all the logistics for the venue (this year it was the Waldorf Hilton in London’s Aldwych), the celebrity who hosts the ceremony (the wonderful Fiona Phillips), all the performers (Dione Bromfield, X-Factor’s Mary Byrne and grammy award winner Estelle all sang this year) as well as all the catering for 130 guests and 90-strong event crew.

It falls to us to oversee both production and film crews. It is vital that we get the right people for every element of the event, because we know we have to work closely with them particularly when it comes to the budget.

This year we also commissioned the actual awards themselves. Our client wanted an award which would be iconic but not corporate and reflect the overall look and feel of the Tesco Mum of the Year brand.

For the weekend of the event, we co-ordinate the travel and overnight accommodation for over a hundred people, as well as organising all the riders for performing celebrities and ensure the needs of all the guests from the celebrity presenters to the winning mums’ children are met.

It’s really important that this is an experience the award-winning mums will never forget, so from the Saturday morning when they arrive until the Monday afternoon when they leave, we ensure that it’s the most amazing weekend for them all.

From overseeing the guest list to working with all the other agencies involved, we pull all this off every year because we’re incredibly dedicated, well organised and efficient. Each year we build on the previous year to improve our service and ensure we deliver a flawless event. We love schedules. In fact, if you work with us on an event like Mum of the Year or, equally, something similar but on a more modest scale, we can guarantee you’ll never want to see another timeline again!