Case Studies
Christmas Countdown competition
To help drive traffic to its Real Food website over the Christmas period, Tesco set up an advent calendar prize draw offering a different prize every day for 25 days. Spark & Fuse were brought into source prizes and more besides.
We wanted to have a real spread of prizes to ensure the calendar had enough surprises and great product to keep customers coming back every day. Because we have so many contacts, the prizes we secured were really exciting like a trip to Iceland to see the Northern Lights, a number of weekend breaks across the UK as well as numerous gadgets including a laptop. As part of our remit, we also conducted a draw every day and ensured the winners were contacted promptly to guarantee as many as possible received their prizes in time for Christmas!
