Case Studies



British Council Mandarin Competition

The British Council’s Mandarin Chinese Speaking competition, sponsored by HSBC,  is a prestigious event. With schools from across the country competing for both the kudos of winning and a prize trip to China, there’s no room for mistakes so we are employed to ensure everything from a compliance perspective runs smoothly.

UK students show off Mandarin Chinese from British Council on Vimeo.

The competition has been running for a number of years and the British Council felt that the terms and conditions, as well as the judging criteria, could be tighter. We worked closely with the team to help get everything right. Finding out about past difficulties meant we could eliminate similar problems from future competitions. Throughout the campaign we help the British Council to run the competition meticulously and fairly so that all the participating schools know the parameters and to ensure all pupils have an equal chance of winning.