Case Studies
Channel4.com’s Come Dine With Me Homemade
To complement Channel4’s smash-hit series, Come Dine With Me, Channel4.com hosted competitions throughout the year which offered fans the chance to win fabulous prizes without appearing on TV. Spark & Fuse were commissioned to source prizes for all the competitions.
To enter Come Dine With Me Homemade, fans had to upload a slideshow of their own dinner party via Facebook. A ‘creator’ made it really easy to get involved and allowed entrants to add captions, a soundtrack and even sound bites from narrator Dave Lamb. Every competition had a lifespan of six weeks and Spark & Fuse provided a new prize for each one – thanks to our prize sourcing skills, the prizes were stunning and included a Siemens American fridge freezer, a Smeg retro refrigerator, £1,000 to spend with online department store Very.co.uk and an amazing five-star holiday to Italy.

