By October 24, 2011on
The X-Factor has issued an apology after cancelling the competition broadcast live on Saturday 22nd October 2011. A technical error in the show meant that the competition answers read out were different on two different screens forcing the promoters to cancel the competition and offer entrants a full refund.
Not only an administrative nightmare for the promoter, and a loss of revenue generated from SMS and phone lines, but perhaps most importantly viewers will be left disappointed by this technical error which comes at a time when ratings are already reported to be slipping.
While excellent promotional planning can ensure risks are greatly reduced, errors and technical glitches can, and do, happen. And it is vital that the service entrants receive following an incident such as this is top-notch in order to alleviate disappointment and avoid any further negative PR.
If you’re thinking of running a promotion, large or small, then it is important that you have everything in place to ensure its smooth running. Email Spark & Fuse today at email@example.com – we’d be happy to provide help and advice to ensure your promotion is a success.
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