Blog

X-Factor Competition Cancelled

By Spark and Fuse on October 24, 2011

The X-Factor has issued an apology after cancelling the competition broadcast live on Saturday 22nd October 2011. A technical error in the show meant that the competition answers read out were different on two different screens forcing the promoters to cancel the competition and offer entrants a full refund.

Not only an administrative nightmare for the promoter, and a loss of revenue generated from SMS and phone lines, but perhaps most importantly viewers will be left disappointed by this technical error which comes at a time when ratings are already reported to be slipping.

While excellent promotional planning can ensure risks are greatly reduced, errors and technical glitches can, and do, happen. And it is vital that the service entrants receive following an incident such as this is top-notch in order to alleviate disappointment and avoid any further negative PR.

If you’re thinking of running a promotion, large or small, then it is important that you have everything in place to ensure its smooth running.  Email Spark & Fuse today at bright.sparks@sparkandfuse.com – we’d be happy to provide help and advice to ensure your promotion is a success.

Happy Birthday Spark & Fuse

By Spark and Fuse on October 4, 2011

Sarah Burns (Spark) & Juliette Thomas (Fuse)

We are five years old this month – happy birthday Spark & Fuse! We’ve been lucky enough to work with some great clients and really exciting projects throughout the life of our company and we’re looking forward to plenty more. To celebrate our fifth birthday, we’re offering a 5% discount on any new project commissioned during October to both new and existing clients. Plus we are also donating  5% of these new project costs during October to Teen Biz, the UK’s first business start-up scheme for under 18s.

The not-for-profit organisation launches on 1st November and each month, one student will receive up to £500 funding, a mentor and a start-up kit to help them on the road to enterprise. We think all young people deserve a chance in life, and hopefully we’ll be able to help make a difference – for more info on Teen Biz click here.

For more details email us at bright.sparks@sparkandfuse.com or call 0207 502 3005.

Terms and conditions: To qualify for the 5% discount, a project must be commissioned before 31st October 2011. The discount is applicable to any new project. It is not applicable to work for which a costing has already been provided or work started.