Blog

Facebook Promotions

By Sarah Burns on May 24, 2011

If you’re planning to run a prize promotion on Facebook, be aware that not only will it come under the remit of the Advertising Standard Authority (click here for more details), but Facebook itself levies strict conditions for such a promotion. Whether you’re running a straight prize draw or more complex competition (don’t know the difference? Click here), Facebook expects you to follow these guidelines or could suspend your page. For example, notifying winners via Facebook is a big no no, as is asking people to ‘like’ a page or ‘check’ into a place as a means of entry. It’s not difficult to keep the people at Facebook happy and here’s a link to help you get it right http://www.facebook.com/promotions_guidelines.php. Use these guidelines in conjunction with the CAP code and your promotion won’t attract criticism, complaints or negative publicity. And no one needs bad publicity. Just think Hoover…

Tesco Real Food Challenge

By Juliette Thomas on May 20, 2011

Spark & Fuse have sourced all the prizes for Tesco’s new on-line promotion which invites consumers to share their recipes for dozens of chances to win. Click here to see the fabulous range of prizes which we lined up exclusively for this promotion – including cameras, cookers and a place on Rosemary Shrager’s Cook Course at Swinton Park – or even to upload your own recipe. Bonne chance!
Real Food Challenge

Congratulations Clair and Pete!

By Spark and Fuse on May 6, 2011

Congratulations to Spark & Fuse’s brilliant executive, Clair Bodie, on her recent nuptials to the lovely Pete Horrell! Clair looked absolutely stunning in Vivienne Westwood and we all blubbed when she said ‘I do’. Wishing you both every happiness together Clair and Pete.

Clair and Pete on their wedding day

The lovely Clair and Pete

Prize promotions we love!

By Spark and Fuse on May 4, 2011

Short staffed? Check out the new Frijj on pack promotion where you have the chance to win Warren – the brand’s work experience boy for one day! To enter all you have to do is buy a bottle of Frijj, look for the promotional code and either text or enter online. We’ll let you know if we win! www.frijj.co.uk   

It’s not a recent promotion, but a great example of how to make a very dull product interesting. Back in 2009, to promote its Norton Online Backup service, Symantec invited consumers to send in stories, photos or videos of how they had lost computer files. Everyone that entered was sent a free trial subscription to the service and the winners were sent a year’s supply of bacon (because Norton would have saved their bacon had they already subscribed!)

We’re working on lots of creative prize promotions at the moment and we can only hope that some of our prize winners are as pleased as this young lady was …  (we suggest you don’t put the volume up too loud!)