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Tesco Magazine Mum of the Year 2011

By Spark and Fuse on January 28, 2011

 

Mum of the Year

Jo Joyner & Fiona Phillips at Mum of the Year 2010

Momentum is picking up now for Tesco Mum of the Year. Voting for the People’s Choice award on Facebook has now closed and the winner will be announced very soon. Three extraordinary mums and all worthy winners we think.

Meanwhile here at Spark & Fuse we’ve just finalised travel arrangements for most of the 150 guests, phew. Celebrity RSVPs are coming in thick and fast – last year’s event was attended by Gordon Brown (he was PM then), Patsy Palmer, Jo Joyner, Natasha Kaplinsky, Bruno Tonioli, Jean Christophe Novelli and Cheri Lunghi , to name a few – but we couldn’t possibly reveal who’s coming this year! We’ll be tweeting on the day, so follow us @sparkandfuse to find out which stars are on our red carpet.

Come Dine With Me

By Spark and Fuse on

The latest Come Dine With Me Homemade competition launched today on C4.com.  Entrants have the chance to win a revolutionary new Kenwood Cooking Chef with a host of added bits worth £1,500. To enter all you have to do is upload your own dinner party slideshow – there’s a tool to help you do this and it couldn’t be easier.

We’ve been sourcing for this competition so that there is a new prize every 6 weeks. Lucky competition winners to date have received a magnificent Siemens US style fridge freezer, Smeg retro fridge, five-star gourmet weekend breaks to France and Italy, as well as £1k to spend at Very.co.uk. And, we’ve lined up some more great prizes which will appear throughout 2011.

How a prize promotion can help your business

By admin on January 12, 2011

Competitions and prize draws are a brilliant marketing tool yet most companies use them simply for brand awareness or customer acquisition purposes. We specialise in running prize promotions and know they can be far more effective than this even with the smallest of budgets. Here are five benefits to running a prize promotion.

1. Want to encourage customer feedback be it on service or a new product? Put together an easy-to-enter prize draw asking for comments and back it up with a decent prize. You’ll have the information you want in no time.

2. Giving something away is a great strategy to attract visitors to your website and in some instances can be used in conjunction with your overall SEO objectives.

3. If you’re looking to build a mailing list or collate additional information to boost an existing database, offering a prize will increase the response rate and be more effective than simply asking customers to send you their details.

4. A competition can produce great publicity for your brand or company. PR coverage for our Tesco Magazine Mum of the Year 2010 awards reached over 60 million people. Just imagine what an interesting competition could do for you!

5. If it’s new creative that you’re after, such as a logo or even a recipe, inviting your target audience to send in their handiwork can generate some excellent creative ideas. We’ve run some very successful campaigns of this kind across schools for the British Council and in supermarket magazines for a number of food clients.

But don’t forget, if you run a prize promotion of any kind you must do so in a fair and compliant matter. Get in touch if you need any advice on how to do this.

Spark & Fuse meets Harrison Ford!

By admin on

Well it’s not entirely true, but we did get to walk along the red carpet right behind him at last night’s premiere of Paramount’s new movie, Morning Glory! For more photos, check out our Facebook page.

Mum of the Year People’s Choice Award

By Spark and Fuse on January 4, 2011

Tesco magazine Mum of the Year Awards 2011 logo

Tesco Magazine Mum of the Year 2011 is only 8 weeks away and this year Tesco has introduced a new category the ‘People’s Choice Award’ which offers the public a chance to select a winner. Three extraordinary mums, all originally nominated by magazine readers, have been shortlisted by the judging panel which included Tana Ramsey and Linda Robson. Be moved by their incredible stories on Facebook  www.facebook.com/mumoftheyear and vote for which mum you would like to win. You’ll also be able to hear from Lorraine Kelly, Sara Cox and Matt Dawson who are each championing a mum.

Christmas Prize Draw Winner

By Spark and Fuse on

Congratulations to Diane Denham – winner of our Christmas bubbly prize draw! Thanks to everyone else that entered – there will be plenty more chances to win great prizes with us in 2011. Make sure you’re one of the first to know – keep an eye on our website, follow us on twitter @sparkandfuse or be our friend on Facebook.