By October 6, 2010on
Today sees the launch of the prestigious HSBC/British Council Mandarin Chinese Speaking Competition.
Spark & Fuse has played a vital role providing the British Council with advice to ensure all the details and logistics for this complex competition are fair, without ambiguity and fully compliant with the CAP code. Because the competition has been growing steadily in popularity year-on-year since its inception in 2003 to become a regular annual highlight for students of the Mandarin language, Spark & Fuse recognised that legal feedback from the Institute of Promotional Marketing would be invaluable.
Regional heats for the competition take place in December with the finalists competing in March 2011 for a fantastic first prize to Beijing. Isobel Oliveira a consultant at The British Council says, ‘The kudos of participating and reaching the prestigious final at the British Museum has become increasingly important, and the value of the competition in motivating students and teachers is evidenced by the consistent feedback from competitors and their teachers’.
Spark & Fuse will continue to provide support throughout the promotional period and will also attend the final with an additional independent judge to oversee the proceedings and help with the adjudication.
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